Case Study: Wink TTD boosts PPC campaign efficiency with Channable

How automation has helped Wink TTD become more efficient in managing Lidl's PPC ad campaigns

Wink TTD, a digital agency in Spain, used Channable to manage PPC campaigns for its client Lidl, a supermarket with a large and fast-changing product catalog. Their challenge was the time-consuming, manual process of creating and updating weekly and seasonal search campaigns while keeping ads relevant, accurate, and personalized.

With Channable’s PPC tool, Wink TTD automated campaign setup using master rules, ad templates, and automatically updated feeds to generate and refresh hundreds of ads. Channable helped them quickly adapt campaigns to new offers, products, prices, and stock changes by crawling the catalog hourly, improving efficiency, saving time and money, and allowing the team to focus more on analysis and campaign optimization.

Wink TTD

Marion

SEA Director