Case Study: Artefact achieves a 19% increase in average CTR with Channable

How Artefact increased their clients’ average CTR by 19% through automation and precision marketing

Artefact, an international digital marketing agency working across Fashion, Travel and Cosmetics, faced the challenge of delivering precision marketing and hyper-personalized PPC and Display campaigns for over 1,000 clients worldwide while avoiding time-consuming, error-prone manual work. To meet this need they adopted Channable’s feed management and PPC automation tool to centralize campaign creation and enable customer-centric, scalable advertising across markets.

Channable provided automated feed-driven workflows, master rules, and dynamic ad/bann er generation (including Expanded Text Ads and segmented display creatives), allowing Artefact to scale campaigns across countries and focus on optimization. As a result, Artefact’s Channable-powered ads achieved a 19% increase in average CTR and a 16% decrease in CPA, improved ROAS and revenue, and faster, more consistent campaign deployment.

Artefact

Job Hilbers

Head of Search