Case Study: Flinders achieves a 19% increase in marketing performance with Channable

Flinders flourishing the performance of its marketing spend by 19%

Flinders, a Dutch home‑decor retailer with over 36,000 products, struggled with the time-consuming creation and maintenance of search ads and product feeds across markets and marketplaces like Bol.com and Amazon. To reduce dependency on its development team and scale PPC activities, Flinders adopted Channable’s feed management and PPC tools, including a Magento connection and order integrations.

Using Channable, Flinders imported product data from Magento, set up order connections, generated dozens of custom CSVs and more than 100,000 dynamically updated Google Ads, and synced analytics to optimize promotions. The Channable implementation boosted the performance of Flinders’ marketing spend by 19%, freed the development team for higher‑value tasks, improved feed efficiency and marketer autonomy, and helped the company maximize ROAS.

Flinders

Oscar Diele

Chief Operating Officer