Case Study: Bestseller achieves +1100% impressions, +650% clicks, +800% conversions and 15% lower cost per conversion with Channable

Flexibility in adjusting and controlling product feeds for Bestseller

Bestseller, a multi‑brand fashion retailer operating across ten countries, faced limited flexibility and slow, error‑prone feed management—feeds were generated daily to an FTP and required third‑party development to adapt for different channels. Working with agency ikwilbovenaan.nl, Bestseller selected Channable and its data feed management tool to gain rule‑based control and faster, more granular feed adjustments.

Channable set up Bestseller’s account and enabled smart rules, Google Analytics linking, health checks, and advanced features (like bucketed CPA management and the standard curve) so ikwilbovenaan.nl could optimize exports per channel. The impact was immediate: Bestseller’s Danish Google Shopping channel delivered +1100% impressions, +650% clicks, +800% conversions, a 15% drop in cost per conversion, and a 70–80% reduction in feed errors.

Bestseller

Stefan de Jong

Product Owner eCommerce