Case Study: Achterhoek Performance Center (APC) achieves scalable, automated dynamic Google Text Ads with Channable

Dynamic location fields reveal the power of Google text ads

Achterhoek Performance Center (APC), represented by Online Performance Consultant René du Plessis, needed a way to advertise very large and constantly changing product inventories for clients like viaBovag without manual work. APC chose Channable—using Channable’s feed management and SEA tool to power dynamic Google Text Ads—because other tools were less user‑friendly and the communication and automation Channable offers fit their needs.

Channable implemented dynamic fields in text ads that connect to live stock and region data, allowing ads to pause/unpause and target specific towns automatically. The result was a scalable setup of 200+ campaigns, over 5,100 ad groups and 23,500 keywords that produce focused, region‑specific ads (e.g., “Kia Picanto in Doetinchem”), significantly reducing manual effort and preventing campaign interruptions due to changing stock thanks to Channable’s automation.

Achterhoek Performance Center (APC)

René du Plessis

Online Performance Consultant