Case Study: Comptoir des Cotonniers achieves 31% higher CTR on Shopping Ads with Channable

Comptoir des Cotonniers reached 31% higher CTR on Shopping Ads with Channable migration

Comptoir des Cotonniers, working with iProspect, needed a more flexible feed management solution for their Shopping and multichannel catalog campaigns. Their previous tool created limitations around promotions, images, seasonality, variants, and labeling, making it harder to optimize product feeds and support growth on Google, Meta, and Pinterest. They chose Channable for feed management after finding their existing platform too rigid and costly.

With Channable, Comptoir des Cotonniers and Princesse Tam Tam migrated thousands of product references in just a few hours, with close support from Channable and iProspect throughout setup and onboarding. The team improved catalog segmentation and used custom labels to build more targeted Shopping campaigns, resulting in a 31% increase in CTR on Shopping ads.

iProspect

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