Case Study: Bluebird Media improves feed management performance with Channable

Bluebird Media uses Data feed management to improve both time and performance

Bluebird Media, a leading Nordic digital marketing agency, needed a better way to manage constantly changing product data across channels for its clients. Manual feed updates were time-consuming and error-prone, making it harder to keep information accurate and up to date. To solve this, Bluebird Media turned to Channable’s data feed management platform and PPC feed management tools.

With Channable, Bluebird Media automated feed updates, used rule-based optimization, and created master feeds that could be tailored into channel-specific sub-feeds. This improved accuracy and consistency, saved customers 30–40% of the time previously spent on manual feed management, reduced errors, and delivered an average performance uplift of 20–30% on Google Shopping and other channels, boosting visibility, click-through rates, and conversions.

Bluebird Media

David Drake af Hagelsrum

VP-Specialists