Case Study: Adwise achieves 135% ROAS increase with Channable

Adwise about generating dynamic text ads with Channable

Adwise, a full‑service digital agency of 85+ specialists, faced the common challenge of managing large, rapidly changing inventories for clients (notably travel client Oad) where manually updating Google Ads was labor‑intensive and error‑prone. To solve this, Adwise adopted Channable’s SEA tool — using its Dynamic Text Ads and Shopping campaign features — to handle feed‑based campaign creation and synchronization across many accounts.

Using Channable’s SEA tool, Adwise automated search campaigns so unavailable trips are removed and new ad groups are created automatically while still allowing manual edits in Google Ads. The results were clear: for dynamic text ads vs. manual non‑branded campaigns CPC fell 11% (€0.36 → €0.32), CTR rose 6% (10.43% → 11.03%), and ROAS increased 135% (from 406% to 953%), demonstrating Channable’s measurable impact.

Adwise

Rick ten Voorde

Digital Advertising Marketer