Case Study: Marketing Associates, LLC achieves 34% revenue growth and higher utilization with ChangePoint

Marketing Associates, LLC - Customer Case Study

Marketing Associates, a full-service, technology-enabled marketing firm founded in 1967 in Detroit with 250 employees, provides analytics-driven, integrated sales and marketing services. As it diversified beyond its historic Ford account the company faced quality issues, excessive rework and ten disparate, non‑scalable systems that were hindering profitability and growth.

Marketing Associates deployed Changepoint PSA to unify project, resource, time/expense and financial management and to deliver real‑time dashboards and BI. The platform eliminated multiple systems, improved visibility and processes, and helped drive a 34% revenue increase over three years, utilization from 79% to 89%, better on‑time delivery and accuracy, and higher client satisfaction.

Marketing Associates, LLC

Ryan Russell

CFO, Marketing Associates