Case Study: Opportunity Arizona narrows the Republican majority with Change Media Group

Opportunity Arizona reaches 175,614 voters with Change Media Group

Opportunity Arizona, a political organization, sought to narrow the Republican majority in the Arizona state legislature during the 2022 election cycle. They partnered with Change Media Group to implement a targeted digital video advertising service aimed at persuading voters in two competitive legislative districts.

Change Media Group developed and tested a multilingual video ad program, launching it early to maximize persuasive impact. Their solution included positive ads focusing on issues like education and negative ads highlighting opponent extremism, which were delivered via digital and streaming radio platforms. The program served over 22 million impressions and successfully reached over 175,000 voters. Change Media Group's efforts contributed to narrow victories for all three of the targeted Democratic candidates.

Opportunity Arizona