Case Study: William Grant & Sons raises brand profile at Rugby World Cup with Champions UK Plc

William Grant & Sons hosts Rugby Legends Ball for 400 guests with Champions UK Plc

The customer, William Grant & Sons, needed to create a showpiece event to celebrate its role as Official Tournament Provider to the 2015 Rugby World Cup. Champions UK Plc was engaged to provide consultation and event delivery services to meet this challenge.

Champions UK Plc designed and delivered a high-profile charity ball called the Rugby Legends Ball at London's Jumeirah Carlton Tower. The solution involved securing the venue and charity partner, The Lewis Moody Foundation, and organizing an event featuring notable rugby stars and a hosted Q&A session. The vendor successfully executed the event for 400 high-net-worth guests and key clients, raising thousands of pounds for charity and effectively showcasing the William Grant & Sons brand association.

William Grant & Sons