Case Study: Vision Express boosts brand awareness and captures customer data with Champions UK Plc's mobile device data capture app

Vision Express boosts event engagement with Champions UK Plc at 2 Car Fest events

Vision Express worked with Champions UK Plc to create a new data capture concept for their event marketing at the Car Fest North and South events. Their challenge was to increase brand awareness and capture customer information in an engaging way at these large events.

Champions UK Plc designed and implemented a mobile data capture app that allowed event attendees to enter a competition by taking photos of themselves in 'wacky' eyewear and submitting their contact details. This solution successfully raised awareness for Vision Express and enabled them to launch a targeted e-shot campaign with a voucher to drive entrants into their UK stores.

Vision Express