Case Study: Tottenham Hotspur boosts Wembley hospitality sales with Champions UK Plc direct mail campaigns

Tottenham Hotspur boosts Wembley hospitality campaigns for the 2017/18 season with Champions UK Plc

The customer Tottenham Hotspur, a premier football club, needed to promote its premium hospitality offerings at Wembley Stadium for the 2017/18 season. The challenge was to create effective display advertising and direct mail campaigns to drive engagement for this temporary, one-off opportunity. They partnered with the vendor Champions UK Plc to develop the creative and manage the targeted campaign.

Champions UK Plc devised high-quality display ads and brochures that emphasized the luxury experience and aligned with the club's brand. Their solution included placing ads in high-footfall London underground stations and precision-targeting direct mail to high-net-worth individuals and regional businesses. The vendor noted that the strategic targeting ensured the Wembley hospitality suites remained popular throughout the season, achieving a cost-effective distribution and a successful campaign.

Tottenham Hotspur