Case Study: The WBS Group refreshes its brand and communications with Champions UK Plc

The WBS Group rolls out a 12-month brand refresh with Champions UK Plc

The WBS Group faced a challenge of aligning its brand with rapid growth, specifically as its datacentre installations arm was expanding exponentially in new markets and overshadowing its traditional engineering business. This created a need for a refreshed brand, clear messaging for international markets, and an internal communications strategy to maintain harmony. They engaged Champions UK Plc for a diagnostic brand audit and strategic communications support.

Champions UK Plc conducted extensive market research and delivered a detailed audit with strategic recommendations. Their solution included evolving the company’s brand identity, creating sub-brands for different offerings, and devising a 12-month phased communications plan. The outcome was full board approval, with the new brand and strategies being implemented across all collateral and an ongoing activity plan to promote the business more effectively.

The WBS Group