Case Study: Star OUTiCO sharpens its brand and market proposition with Champions UK Plc

Star OUTiCO builds a new brand in 12 months with Champions UK Plc

Star OUTiCO, a provider of outsourced commercial solutions to the global pharma industry, faced a challenge following its creation from the merger of two legacy businesses. The newly combined entity needed to develop a strong, unified value proposition and brand narrative to present to the market. Champions UK Plc was engaged to provide strategic consultancy to analyze the two former competitors and define a new, comprehensive brand strategy.

Champions UK Plc conducted in-depth discovery and a comprehensive brand audit. The vendor delivered a formal Brand Value Proposition and a suite of recommendations, which led to the client finalizing its new brand name and identity. Champions UK Plc also provided a 12-month implementation plan, which included a refresh of the brand identity and the development of a new website to educate the market about the combined entity's offerings.

Star OUTiCO