Case Study: Prettys achieves national brand awareness with Champions UK Plc PR & media relations

Prettys puts brand in front of 356.5M readers with Champions UK Plc

Prettys, an Ipswich-based law firm, engaged Champions UK Plc for public relations and brand awareness services. Their challenge was to generate high-value regional and national media coverage to raise awareness for their key legal departments and establish their experts as authorities in the field.

Champions UK Plc implemented a targeted media relations campaign, securing significant coverage in leading national, regional, and industry titles. The results were substantial, putting the Prettys brand in front of an estimated 356.5 million readers through over 290 individual pieces of press coverage. This included high-profile placements in outlets like The Times, Reuters, and The New York Times, dramatically increasing the firm's exposure.

Prettys