Case Study: Orange Genie strengthens brand positioning with Champions UK Plc

Orange Genie strengthens brand strategy over 1, 3 and 5 years with Champions UK Plc

Orange Genie, an outsourced employment and accountancy specialist, engaged Champions UK Plc to help it strategically grow its two divisions, Orange Genie Umbrella and Orange Genie Accountancy. The challenge was to expand the business into new territories without cannibalizing its existing client base.

Champions UK Plc delivered a comprehensive Brand Value Proposition, which included an analysis of the business structure, target audience, and competitors. This provided Orange Genie with a clear roadmap for improvements and growth over a five-year period, enabling the company to proactively capitalize on market opportunities and reinforce its position as an industry thought leader.

Orange Genie