Case Study: Mattioli Woods improves website navigation and engagement with Champions UK Plc

Mattioli Woods boosts sessions conversion rate 147% with Champions UK Plc

Mattioli Woods, a leading UK provider of wealth management and employee benefits, required an overhaul of its website navigation and user journey. They reached out to Champions UK Plc to leverage its Website Design and SEO expertise to address this challenge.

Champions UK Plc developed a new sitemap focused on high-ranking keywords and improved user experience. The strategy included competitor analysis, A/B testing, and implementing 301 redirects to preserve organic value. The results were significant, including a 147% increase in sessions conversion rate, a 16.4% increase in average engagement time per session, and a 4.58% reduction in bounce rate.

Mattioli Woods