Case Study: Leicester City Council strengthens its UK City of Culture bid with Champions UK Plc creative support

Leicester City Council advances its UK City of Culture 2017 bid with Champions UK Plc

The vendor Champions UK Plc was engaged by Leicester City Council to create a compelling bid for the UK City of Culture 2017 title. The challenge was to develop the official bid document and all supporting presentational materials, including audio visual content, that effectively communicated the city's cultural strengths and diversity.

Champions UK Plc provided a creative support service, working closely with the council and local chamber of commerce to devise a logical framework and striking visual concepts. Their team produced a high-impact bid document and supporting audio visual materials through a meticulous process of storyboarding and production. Although Leicester did not win the designation, the bid was widely praised for its conceptual strength. Champions UK Plc's work significantly shaped the city's ongoing cultural strategy, particularly in its drive to attract inward commercial investment.

Leicester City Council