Case Study: Lace & Favour doubles conversions with Champions UK Plc social media strategy

Lace & Favour doubles social media conversions with Champions UK Plc

Lace & Favour, a leading UK-based online bridal shop, approached Champions UK Plc seeking a strategic reimagining of its digital marketing to drive consistent yearly growth. The challenge was to enhance conversion rates, optimize Return on Ad Spend (ROAS), and propel year-over-year growth for its solely online brand within the aesthetically driven bridal industry.

Champions UK Plc implemented a targeted social media strategy primarily using Facebook, Instagram, and Pinterest Ads. This approach resulted in a 100% increase in conversions through social media channels while maintaining a remarkable ROAS of 31.58. The campaigns also generated 141K clicks, 8.79 million impressions, and significantly increased website purchase values, successfully setting up Lace & Favour for sustained growth.

Lace & Favour