Case Study: KIA boosts sales and brand awareness with Champions UK Plc

KIA drives over £4M in car sales with Champions UK Plc

The automobile manufacturer KIA partnered with the vendor Champions UK Plc to maximize its sponsorship of UEFA EURO 2016. The challenge was to increase brand awareness and boost sales of new KIA models by enhancing its Kia Euro Events campaign through creative PR and events.

Champions UK Plc devised a multi-channel strategy featuring a national roadshow, celebrity Q&A sessions, and a competition with The Telegraph. A key component was creating an interactive football game, The Shootout Challenge, promoted with a video featuring former England goalkeeper David James. The campaign collected 14,728 trackable leads linked to over £4M in car sales, and the game exceeded its play target by 26%. Champions UK Plc's work also won an AOP Digital Publishing Award in 2017.

KIA