Case Study: ITV Studios engages finance decision-makers with Champions UK Plc

ITV engages finance decision-makers through 3 private dinners with Champions UK Plc

The customer, ITV, engaged Champions UK Plc to help them connect with key decision-makers in finance and private equity. Their challenge was to effectively present the benefits of advertising on ITV platforms to this audience to drive value following private equity investment and M&A activity.

Champions UK Plc delivered a solution by organizing a series of three private dinners at ITV's studios. They secured attendance from top finance figures and managed all event logistics, which included facility tours and presentations from ITV executives. As a result, ITV successfully engaged in-depth with its desired audience, which included C-suite attendees from numerous prominent firms like KPMG, Nucleus Corporate Finance, and Jasper Private Equity.

ITV