Case Study: ITV celebrates William Roache’s milestone event with Champions UK Plc

ITV celebrates 50 years of William Roache with Champions UK Plc

ITV commissioned Champions UK Plc to organize a high-profile celebration for William Roache's 50-year career on Coronation Street. The challenge was to create an event that would both honor this milestone and effectively showcase the Tanqueray 10 and Johnnie Walker brands to an audience of influential personalities from TV, entertainment, and business.

Champions UK Plc delivered a lavish dinner for over 500 guests. Their solution included securing host Peter Kay, booking musical entertainers, and designing a celebratory theme to create a wonderful party atmosphere. The outcome was a highly successful event that generated significant media interest, provided first-rate entertainment for guests, and successfully boosted awareness for both Johnnie Walker and Tanqueray 10 within this key target audience.

ITV