Case Study: Ikano Bank achieves greater brand awareness and lower conversion costs with Champions UK Plc

Ikano Bank cuts conversion costs and drives organic traffic with Champions UK Plc

Ikano Bank faced the challenge of moving its savings accounts and loan portfolio away from the affiliate market and sought innovative brand communications to assist in this goal. They partnered with vendor Champions UK Plc to address this challenge.

Champions UK Plc implemented a best-in-class strategy incorporating public relations, social media, PPC, creative advertising, media buying, and branded events. This solution successfully established widespread awareness of Ikano Bank's services independent of comparison sites. The vendor was able to drive significant organic traffic to the bank’s website and dramatically reduce conversion costs in a short period, transforming the organization's business model.

Ikano Bank