Case Study: HHJ (Love Frames & Art) drives direct-to-consumer growth with Champions UK Plc

HHJ (love Frames & ART) creates a 3-year direct-to-consumer plan with Champions UK Plc

The customer, HHJ (love Frames & ART), a family wholesale business, faced the challenge of risks associated with its reliance on supplying traditional retail outlets. The vendor, Champions UK Plc, was engaged to help the company identify these risks and see the opportunity in transitioning to a direct-to-consumer model.

Champions UK Plc created a strategic framework and a three-year action plan. This included a 'proof of concept' exercise to aggressively target consumers online and expand into new global markets like North America. The vendor was subsequently engaged to build and operate a direct-to-consumer ecommerce platform on the customer's behalf, successfully delivering this new brand and sales channel.

HHJ (love Frames & ART)