Case Study: Glenmorangie boosts its profile and Spirit of The Open campaign with Champions UK Plc

Glenmorangie boosts Spirit of The Open profile with Champions UK Plc and Tony Jacklin CBE

Glenmorangie, a producer of single malt Scotch whisky, sought to maximize the value of its association with The Open Golf Championship and its 'Spirit of The Open' campaign. To meet this challenge, they engaged the services of vendor Champions UK Plc for an events-based solution.

Champions UK Plc secured golf legend Tony Jacklin CBE as a brand ambassador. He hosted an exclusive evening with The Telegraph, corporate hospitality lunches, and sampling events, while also fulfilling media requests. The vendor's efforts successfully raised the brand's profile and positioned Glenmorangie as the recognizable 'Spirit of The Open Golf Championship'.

Glenmorangie