Case Study: Glenmorangie raises its profile with branded golf videos by Champions UK Plc

Glenmorangie boosts golf audience reach in its fourth year with Champions UK Plc

Glenmorangie, a whisky brand, sought to enhance its profile among a golfing audience through its association with The Open Championship. They engaged vendor Champions UK Plc to plan and manage a series of branded videos that would leverage a celebrity endorsement.

Champions UK Plc secured golf legend Tony Jacklin CBE and developed creative video themes around Glenmorangie's 'Unnecessarily Well-made' strapline. The solution involved filming at a prestigious US golf course and featuring additional personalities like Justin Rose and Sir Nick Faldo. The outcome was a successful, ongoing video initiative that raised Glenmorangie's profile and successfully positioned the brand as the recognizable 'Spirit of The Open Golf Championship'.

Glenmorangie