Case Study: Farmfoods achieves maximum national TV exposure with Champions UK Plc

Farmfoods reaches 71% of target-region housewives with Champions UK Plc TV campaign

The customer, Farmfoods, engaged vendor Champions UK Plc to devise, plan, and produce their national television advertising campaign.

Champions UK Plc developed the campaign, securing Len Goodman as a brand ambassador and overseeing all aspects of filming and production. They then used their media buying power to secure primetime slots on ITV. The resulting campaign achieved significant exposure, being seen by 7.96 million housewives in target regions.

Farmfoods