Case Study: Farmfoods achieves national media reach and sales growth with Champions UK Plc

Farmfoods grows weekly sales from £7 million to over £18 million with Champions UK Plc

The customer, Farmfoods, sought to achieve maximum brand exposure among its key demographics through high-profile television and print media advertising. The vendor, Champions UK Plc, was engaged to provide media buying and advertising placement services to meet this challenge.

Champions UK Plc secured prime advertising spots during highly-rated television programs like The X Factor Final and major soap operas on ITV. They also placed ads in prominent national and regional newspapers. This strategy delivered significant results; one television campaign was seen by 7.96 million housewives in target regions. Most notably, with the help of campaigns by Champions UK Plc, Farmfoods' average weekly sales grew from £7 million to over £18 million.

Farmfoods