Case Study: Farmfoods achieves high-value sports sponsorship exposure with Champions UK Plc

Farmfoods boosts sponsorship reach to 2.12 billion with Champions UK Plc

Farmfoods, a retail company, engaged Champions UK Plc to secure a high-value sporting sponsorship that would effectively reach their target audience. The challenge was to identify the right asset and then maximize the brand exposure derived from that partnership.

Champions UK Plc secured headline sponsorship of the British Par 3 Championship for Farmfoods. They leveraged their media contacts to generate extensive coverage, including broadcasts on Sky Sports, ITV, BBC, and CNN. The event attracted major professional golfers and celebrities, resulting in over 2.1 billion total media impressions, significant press coverage, and a viral video with over 3 million views.

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