Case Study: Farmfoods boosts brand awareness and sales with Champions UK Plc's regional ITV advertising

Farmfoods boosts ITV reach to 7.96M with Champions UK Plc

The frozen food retailer Farmfoods partnered with Champions UK Plc to plan and deliver a regional ITV advertising campaign. Their challenge was to maximize their budget and exposure to emphasize their core message of 'Great Food at Amazing Prices' and increase product sales.

Champions UK Plc implemented an integrated media strategy that secured a primetime spot on ITV, delivering the highest TVR and reaching nearly 8 million people in target regions. As a result of this campaign and several years of media planning with Champions UK Plc, Farmfoods saw a dramatic increase in both brand awareness and product sales.

Farmfoods