Case Study: Durbin strengthens global MAPs growth with Champions UK Plc audit and strategy

Durbin rolls out a 12-month growth plan with Champions UK Plc

Durbin, a global pharmaceutical company, engaged Champions UK Plc to conduct an extensive brand audit and develop a new strategy for its Managed Access Programs (MAPs) division. The challenge was to increase brand awareness, achieve global market leadership, and create a new value proposition to support ambitious growth plans and improve cross-industry connectivity.

Champions UK Plc implemented a solution that began with stakeholder interviews and market research to develop a detailed audit and recommendations. This led to the creation of a new value proposition and a multichannel 12-month communications plan. While the activation is ongoing, the vendor successfully secured early collective buy-in from global stakeholders for both the new strategy and the international marketing plan they continue to roll out.

Durbin