Case Study: Drax achieves a commercially launched drxDATA platform with Champions UK Plc

Drax launches drxDATA with Champions UK Plc through a full-circle value model

The customer, Drax, an expert recruitment company, had developed its drxDATA platform for internal use but recognized a standalone commercial opportunity. Their challenge was to create a refreshed brand identity and value proposition for the product, establish its relationship with the parent brand, and develop supporting sales collateral and a website. They enlisted the help of the vendor, Champions UK Plc, to achieve this.

Champions UK Plc recommended decoupling drxDATA from the Drax brand to maximize its commercial value and remove misconceptions that it was merely a headhunting tool. The solution involved creating a new strategic proposition focused on providing leadership intelligence to a private equity audience. The outcome was a full-circle business model that not only established the new product but also created a system to engage senior professionals to supply data, which in turn benefited Drax's core talent search operations.

Drax