Case Study: Checkatrade boosts brand awareness and sponsorship impact with Champions UK Plc

Checkatrade boosts brand awareness with Champions UK Plc through a 5-year Football League Trophy sponsorship

The customer Checkatrade sought to increase its brand awareness among target demographics. They engaged the vendor Champions UK Plc to source effective sponsorship vehicles and devise activation strategies.

Champions UK Plc secured a five-year title sponsorship of the Football League Trophy, rebranding it as the Checkatrade Trophy. They also appointed a brand ambassador and supported launch events. This work significantly contributed to Checkatrade's bottom line, resulting in an 18.9% year-on-year increase in consumer website searches, a trade membership that grew to over 23,000, and a company turnover in excess of £14.5 million.

Checkatrade