Case Study: Zylo boosts pipeline growth with Champion

How Zylo Is Turning Brand Advocates Into Revenue Opportunities

The customer, Zylo, faced the challenge of leveraging its network of previous customers who had moved to new companies to drive new revenue opportunities. They struggled to identify these potential advocates in real-time and build actionable sales lists from the data. Zylo partnered with the vendor Champion to address this.

Champion provided a solution with high-integrity, real-time job change data that integrated with Salesforce. This allowed Zylo to automatically track and reach out to former customers. The results were significant: leads from this campaign converted into sales opportunities at a rate five times above baseline, leading to a 10% monthly increase in pipeline deals.

Zylo

Brad Brown

Senior Director Marketing & Sales Ops