Case Study: Reachdesk achieves 5x higher response rates with Champify

Reachdesk boosts response rates 5x with Champify

Reachdesk, a company that provides a platform for creating and managing physical and digital direct mail campaigns, sought to improve its sales engagement with former customers who had moved to new target accounts. Their challenge was to re-engage these potential champions in a meaningful way that would open new sales opportunities and accelerate deal cycles. To address this, they turned to Champify to help identify these key individuals.

Using Champify, Reachdesk implemented a strategy that leveraged its own gifting product as a warm first touchpoint. This solution involved sending a personalized congratulatory gift to former customers at their new companies, which helped build strong internal champions and dramatically improved engagement. The results were significant: Reachdesk achieved a 5x higher response rate, closed deals 1.5x faster, increased its average contract value by 22%, and won 44% of the revenue sourced through this Champify-powered approach.

Reachdesk