Case Study: LinkSquares boosts repeat revenue with Champify

LinkSquares cuts cost of ownership by 2x with Champify

The customer, LinkSquares, a legal tech company, faced the challenge of effectively tracking job changes of former customers to identify new sales opportunities. Their previous methods, including LinkedIn and other broad tracking tools, generated too much noise and failed to target their ideal users accurately. They turned to the vendor Champify to revamp their repeat customer program.

Champify provided a targeted solution that automates the tracking of job changes specifically within LinkSquares's former customer base. This allowed their sales team to receive high-quality notifications for hot demos with likely buyers. The results included pre-qualifying 45% of non-ideal customer profile leads and achieving a two times lower cost of ownership due to Champify's automation.

LinkSquares