Case Study: Jellyfish Doubles ACV with Champify

Jellyfish doubles ACV and generates $5.8M pipeline with Champify

Jellyfish, a software company that helps engineering leaders measure efficiency, faced the challenge of boosting conversion rates and moving upmarket with its outbound sales team. The team, led by Anthony Antonellis, needed to transition from a reliance on automated emails to creating a more significant and higher-quality pipeline. To achieve this, they leveraged Champify to identify warm signals from customer job changes and closed-lost opportunities.

By implementing Champify, Jellyfish gained a powerful signal for identifying its warmest and highest-quality accounts. This allowed their business development representatives to prioritize these accounts with highly personalized, research-driven outreach. As a result, Champify helped Jellyfish create 87 opportunities and generate $5.8 million in pipeline, ultimately enabling them to double their average contract value through their refined outbound motion.

Jellyfish