Case Study: Heap generates 24% of new revenue with Champify

Heap generated 24% of new revenue with Champify

Heap, a digital insights platform, was facing an economic slowdown and needed a more creative outbound sales strategy to generate new revenue. The challenge was to identify and leverage high-quality prospects efficiently without increasing manual work for their sales team. They turned to the vendor Champify and its Track product to address this.

Champify's solution integrated with Heap's Salesforce and Outreach tools to automatically identify and alert sales reps when former power users or buyers moved to new prospect companies. This provided a stream of pre-qualified, high-converting leads. As a result, Champify directly sourced or influenced 24% of all new logo revenue for Heap, with a 73% meeting-to-pipeline conversion rate that was double their baseline. The vendor delivered a 22x ROI and enabled the quick closure of significant deals, including one six-figure deal in just three weeks.

Heap