Case Study: Contentsquare achieves 7 figures of pipeline and 30% higher response rates with Champify

Contentsquare creates 7 figures of pipeline and boosts response rates 30% with Champify

Contentsquare, a leading digital experience analytics platform with a large sales team, faced the challenge of effectively leveraging its base of former customers for new opportunities at scale. Their existing methods were missing potential leads, so they turned to Champify to operationalize this strategic outbound channel and integrate it into their revenue workflows.

By implementing Champify, which integrates with platforms like Salesforce and Slack, Contentsquare empowered its team to automatically track and engage with former buyers who had changed companies. This solution generated seven figures of pipeline within two quarters and boosted outbound response rates by 30%, delivering a 79x ROI for Contentsquare and becoming a cornerstone of their global outbound strategy.

Contentsquare