Case Study: R&K Foods refreshes its brand identity with Chalkbox Creative

R&K Foods refreshes a 40-year-old brand with Chalkbox Creative

The customer, R&K Foods, a long-standing Seattle-based distributor of local organic foods, faced a challenge with its 40-year-old branding. The outdated logo and identity no longer reflected the company's modern capabilities and were limiting its growth by positioning it as a short-term solution rather than a long-term partner. To address this, they engaged vendor Chalkbox Creative for a brand identity redesign.

Chalkbox Creative developed a new visual identity to reposition R&K Foods as a confident yet approachable, modern, and locally-focused business. The solution included custom lettering that replaced the ampersand with a "+" for a contemporary feel, a warm and trustworthy color palette, and straightforward typography for supporting materials. The new branding successfully differentiates R&K from large national competitors and is designed to resonate across its diverse audiences, helping to build new relationships and revitalize existing ones.

R&K Foods