Case Study: Pace International achieves a cohesive product sub-brand system with Chalkbox Creative

Pace International brings 75 products under one brand system with Chalkbox Creative

Pace International, a postharvest company specializing in produce freshness products, faced a significant branding challenge. Their extensive and growing family of over 75 products had developed with a collection of standalone logos, creating internal marketing difficulties and external customer confusion. Chalkbox Creative was engaged to design a product sub-brand system to unify this suite and reinforce the parent brand.

Chalkbox Creative designed a flexible and comprehensive sub-brand system that nested comfortably within the primary Pace International brand. The solution used color to denote product categories and a typographic system for identification, with Pace's logomark as a unifying element in each. This eliminated customer confusion, created a unified and recognizable image, and saved the time and money previously spent on individual logos, thereby strengthening the overall brand perception.

Pace International