Case Study: JMC Aviation achieves a global rebrand and high-performing website with Chalk & Ward

JMC Aviation launches a high-performance rebrand with Chalk + Ward and hits 94% Web Performance

JMC Aviation, a market leader in global aviation recruitment, engineering services, and training, faced the challenge of rebranding and repositioning itself to better reflect its full suite of services beyond just recruitment. They engaged the vendor Chalk + Ward to develop a new brand strategy and visual identity that would clarify their specialization within the aviation sector and establish them as a global leader.

Chalk + Ward implemented a comprehensive solution that included developing a new tone of voice, logo, design style, and brand guidelines to ensure visual consistency. A key part of the project was the design and build of a high-performing website to serve as the primary window for the new brand. The results were highly successful, with the new website launching with Google stats showing 94% Web Performance and 100% Best Practice, receiving extremely positive feedback from staff and clients and positioning JMC Aviation for its next chapter.

JMC Aviation