Case Study: Hanlons Brewery builds a stronger brand with Chalk + Ward

Hanlons Brewery launches a stronger brand across 3 ale lines with Chalk + Ward

Hanlons Brewery, formally known as O’Hanlons, sought to modernize its brand identity while retaining its heritage. The challenge was to leverage existing brand equity to launch a stronger, more contemporary brand without alienating loyal customers. They engaged the vendor, Chalk + Ward, for services including brand strategy, logo design, and packaging.

Chalk + Ward implemented a strategic solution by recommending the brewery drop the "O" and rebrand as Hanlons to preserve its history. They developed a new logo reflecting the brewery's location and created a cohesive design for its ale range to unify the products. The new branding was extremely well received, and the business has grown steadily into a strong, recognizable brand in the South West, a result that may not have been achieved under the initially proposed name.

Hanlons Brewery