Case Study: Dartington Crystal boosts online sales with Chalk + Ward SEO and PPC

Dartington Crystal boosts PPC revenue 54% with Chalk + Ward

Dartington Crystal, a UK-based glass manufacturer, engaged the vendor Chalk + Ward to analyze and improve its digital marketing performance. The challenge was to drive online sales and increase market share by optimizing its SEO and PPC activities, which an initial audit revealed had significant room for improvement.

Chalk + Ward implemented a comprehensive digital strategy that included a complete overhaul of meta data and content for SEO, plus a refocused PPC campaign structure targeting key products and promotions. The results were significant: within six months, PPC-driven revenue increased by 54% and overall site transactions rose by 38%, all while achieving a lower cost-per-click. These outcomes led Dartington Crystal to increase its digital advertising budget across all campaigns.

Dartington Crystal