Case Study: Binnenstadbedrijf Dordrecht strengthens entrepreneur engagement with Chainels

Binnenstadbedrijf Dordrecht boosts engagement with Chainels through two-week ambassador visits

Binnenstadbedrijf Dordrecht, the business association for the city of Dordrecht, faced the challenge of building a strong entrepreneurial community through effective engagement and collaboration. To address this, they partnered with the vendor Chainels to implement its digital communication platform, tailored to streamline information sharing and foster connections among local entrepreneurs.

The solution from Chainels provided a centralized platform for communication, which was supplemented by Binnenstadbedrijf Dordrecht's strategy of personal onboarding and in-person ambassador visits. The results included improved engagement, with a clear group of active daily users, and the facilitation of collaboration, such as entrepreneurs organizing their own initiatives. The platform's footfall reports also offered valuable data insights for strategic planning, and the team measured success through high post readability rates, showing the platform was being effectively used by the community.

Binnenstadbedrijf Dordrecht