Case Study: Footwear etc. achieves 25% sales growth and one-third less inventory with ChainDrive

The Journey From Brick-And-Mortar To Online Retailer

Footwear etc., a family-run shoe retailer founded in 1986 that grew to multiple California locations, faced mounting pressure to become an omni-channel competitor to online players like Zappos. Outdated POS and inventory systems led to slow inventory turns, cash-flow strain, and failed attempts with rigid e-commerce platforms that couldn’t support flexible fulfillment or real-time inventory visibility.

After three years of evaluation, the company implemented Multidev Technologies’ ChainDrive ERP to unify POS, inventory, web order fulfillment and financials, enabling real-time inventory updates, cross-store and warehouse fulfillment (including Amazon integration) and loyalty-program tracking. The change drove a 25% sales increase in year one and 30% year-to-date, while operating with one-third less inventory and avoiding the need for a full warehouse.

Footwear etc.

Elie Monarch

CEO