Case Study: Leading CPG Manufacturing Company achieves higher forecast accuracy and service levels with Chainalytics

Increased Demand Forecasting and Production Planning Efficiency for Leading CPG Manufacturer

Leading CPG Manufacturing Company, a rapidly growing consumer goods manufacturer, was struggling with rising backorders, falling customer service levels, and pressure from major retailers to maintain shelf space. After a previous consultancy misdiagnosed the problem, the company turned to Chainalytics for help with demand forecasting, production planning, MRP, warehousing, and order fulfillment.

Chainalytics partnered with the company’s supply chain leaders to quickly identify the root causes and implement a recovery plan. Chainalytics introduced an MRP tool, built forecasting and inventory optimization models, and improved product flow, warehouse operations, and 3PL transition planning. As a result, service level fulfillment rose from 70% to the mid-90s, inventory and fill rates recovered, and the company avoided losing national accounts while supporting continued growth.