Case Study: SRMG achieves unified GA4 measurement across 32 publications with Chain Reaction

SRMG unifies GA4 across 32 publications with Chain Reaction

SRMG, a major media group with 32 publications, faced the challenge of having no unified view of user behavior across its portfolio of websites, which prevented them from gaining comprehensive insights. To solve this, they partnered with Chain Reaction.

Chain Reaction implemented Google Analytics 4 at scale across all 32 websites and built a custom automated data pipeline using Google Cloud scripts. This solution consolidated all data into a single BigQuery table, overcoming GA4's export limitations. The result was a unified GA4 measurement and reporting system, providing SRMG with a single source of truth for user behavior analytics across all its publications.

SRMG