Case Study: Bloom Holding achieves 100% accurate lead attribution with Chain Reaction

Bloom Holding achieves 100% accurate lead attribution with Chain Reaction

Bloom Holding faced a significant challenge with untraceable leads and broken attribution, preventing them from accurately tracking lead sources or measuring campaign performance. This issue was especially critical for their real-estate form submissions, which were not being captured properly. To address this, they partnered with Chain Reaction.

Chain Reaction implemented a comprehensive solution featuring end-to-end event tracking wired directly into the sales pipeline. This included tracking all user interactions and integrating lead-source data directly into Salesforce. The results were 100% accurate lead attribution for all property forms, with all submissions successfully tracked and Salesforce fully enriched with data, providing clear insight into campaign performance and lead quality.

Bloom Holding